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  • A black-and-white split image captures Detroit heritage: the top half features Shinola’s brick building with an American flag; the bottom shows people in lab coats hand-assembling watches during Shinola Factory Tours.
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  • Shinola Factory Tours

Shinola Factory Tours

Shinola Factory Tours

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    Go behind the scenes with an intimate tour of the Shinola factory, where our skilled artisans hand-assemble our watches and leather goods with unrivaled attention to detail. Learn about our Detroit roots and the heritage that inspires everything we make—from timeless design to purposeful craftsmanship. Your visit wraps in our on-site gift shop, where you can explore exclusive pieces and take home a little bit of Shinola history.

    Details:

    Please arrive 15 minutes before your scheduled tour time. All guests must complete a tour waiver prior to entry; attendees under 18 must have a waiver completed by a parent or guardian. Tours last approximately one hour. Following the tour, guests will have the opportunity to shop a curated selection of Shinola products.

    Location:

    485 W. Milwaukee St.
    Detroit, MI 48202

    The Shinola Guarantee

    We stand behind our quality craftsmanship with every product we make.

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    A black-and-white split image captures Detroit heritage: the top half features Shinola’s brick building with an American flag; the bottom shows people in lab coats hand-assembling watches during Shinola Factory Tours.
    Shinola Factory Tours

    Reviving American Craft, One Watch at a Time

    Built on Detroit’s legacy of craftsmanship, our factory stands as the first U.S. watch factory of its size in over 50 years. Timepieces are hand assembled in-house by skilled artisans, proving that American manufacturing is thriving once again in Detroit.

    Thoughtful Precision
    Designed in Detroit

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